How to increase your visibility at trade fairs with promotional gifts

To get your company noticed at trade fairs, you have a range of tactics and strategies at your disposal. One of the most successful and often overlooked is the use of promotional and corporate gifts. Increasing brand awareness with the help of this method can have a significant impact on your success at a trade show.

The reward for you as an entrepreneur is simple - increased brand visibility in the marketplace, resulting in better sales and earnings. Of course, choosing the right promotional products to help you succeed is no easy task.

Warren Buffett once said, "Your brand is what people say about you when you're not in the room." When they get your promotional gift, your brand will start to spread by word of mouth, even when you are not present.

How to properly approach to advertising with promotional and corporate gifts at trade fairs

So how to deal with this kind of advertising? What are the best performing items and what do we need to look out for? In this article, we will address the following dilemmas and make sure you find the answers.

  • Choosing the right promotional gifts: Different types of promotional products can appeal to different types of people. What is it that will appeal to your target customers?
  • Use promotional products as part of an integrated marketing strategy: promotional gifts are only part of your overall trade fair strategy. How can you best use them to complement the rest of your event?
  • Knowing the right time to give: when is the best time to give gifts to maximise value for your brand?


In today's competitive business landscape, we must always innovate to stay one step ahead. A trade fair event is a great opportunity to improve brand visibility. One effective way to achieve this is through the use of promotional and corporate gifts.

If you want to increase your visibility at trade fairs, it is definitely worth considering the use of promotional and corporate gifts as part of your advertising strategy. Potential customers will be much more likely to remember your name and your offer if they take home something tangible, even if it may seem like a small thing to you.

First, you need to ask yourself what you want to communicate with your promotional products. Do you want to demonstrate your creativity, show your value or perhaps underline your commitment to sustainable practices? These are all important questions that influence what and how you will advertise.

Choosing the right promotional gifts

Some promotional materials perform better than others. High-quality pencils, notebooks, USB sticks, T-shirts with your company logo - these are all products that people use and are usually a good way to increase your company's visibility.

Many companies opt for more creative options, such as reusable printed bags, cups made from sustainable materials or sunglasses made from bamboo. Of course, it's important to stick to your brand identity and not stray too far from your core mission. 

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Research results on the effectiveness of promotional gifts

Research shows that promotional and corporate gifts have a significant impact on brand awareness. For example, one study found that 89% of consumers remember the company that gave them a promotional product.

"Corporate gifts not only create a sense of well-being, but also increase customer engagement," wrote Alan Tang, a successful entrepreneur and marketing expert.

Corporate gifts help to create long-term bonds with existing customers and greater visibility with new potential customers.

Around 30% more consumers will visit your stand at a trade fair if you offer business or promotional gifts

Whether you choose traditional or more creative promotional gifts, it is important to integrate them as actively as possible into your marketing strategy.

It is important to remember that it is not always the gift itself that is most important, but also the way you give it. It's all part of the big picture - your presence at the fair.


The best promotional products to increase your brand awareness at trade fairs

Trade fairs, conferences and other events are great opportunities to stand out and make a lasting impression on potential customers. Business or promotional gifts can make a significant contribution to your brand's success at such events. The products that perform best in this context are those that are useful, of high quality and reflect your brand values.

Useful promotional gifts

The first element to consider when choosing promotional gifts is usability. Gifts such as pens, notepads, small home accessories or water bottles are useful in everyday life, which means that your brand will be visible on a regular basis.

Quality promotional gifts

The second element is quality. Cheap products that spoil or break quickly will create a negative impression of your brand. By investing in quality products, you show yourself to be a company that values its customers.



Promotional gifts that reflect your values

The third element relates to your company's values. Choose gifts that reflect what you stand for. For example, if your company is focused on environmental sustainability, your promotional gifts could be made from recycled or eco-friendly materials.

"Your promotional gifts are an extension of your brand. If you give them the attention they deserve, they can have a huge impact on how people perceive you."

By following these guidelines, you can appear at trade fair events with confidence and with promotional material that will truly contribute to the visibility and visibility of your brand.


Promotional items that perform best at trade fairs are those that are useful and related to the brand.

  • Among the most popular are T-shirts with the company logo. These are a great way to promote yourself, as people often wear them in public, which increases brand awareness.
  • Another effective promotional item is printed or engraved pens. Pens are something people use a lot, so the likelihood of them seeing your logo is high. In addition, pens are relatively inexpensive, which means that a company can distribute them in large quantities.
  • Promotional products linked to the company's industry are also very effective. For example, if your business is technology related, you could give out printed USB sticks or mobile phone chargers. These products are not only useful, but also linked to your company, which can increase your brand awareness.
  • Reusable bags are another great promotional product. They are environmentally friendly and people often use them to shop or carry things. Having the company logo and contact information printed on the bag can help increase brand awareness.

Finally, don't forget business gifts such as notepads, calendars or thermal flasks with your company logo. These gifts are useful, and in use for a long time, which means that people will see your logo every time they use the gift.


How to choose the right promotional and corporate gifts to increase your brand's visibility at trade fair events

This journey starts with understanding your brand objectives and getting to know exactly the audience you want to reach. Understanding what you want to achieve by sharing promotional and corporate gifts will help guide your choices and strategy.

Whether you want to increase visibility, promote a specific product or service, or simply create a stronger relationship with your customers will determine the type and style of gifts you want to give out.

On the other hand, it is important to know your target market. What attracts them? What are their interests and hobbies? What would be useful or worthwhile for them?

Almost 70% of companies claim that promotional products are effective in achieving their marketing objectives.

Once you have this key information, you should start collecting a variety of innovative ideas. Don't limit yourself to the most recognisable and traditional choices, such as pens or desk reminders. Instead, consider more unique and creative solutions that will help you stand out from the crowd.

"Business gifts are more than just a little token of appreciation. They are an expression of appreciation and respect that can create a lasting bond with your customers," says Steve Jobs, founder of Apple, Inc.

Finally, don't forget to align your corporate gifts with your brand values and identity. Your gifts should be an extension of what your company stands for. If you follow these guidelines, you will definitely increase your brand visibility at trade show events.

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Strategies for successful use of promotional and corporate gifts at trade fair events

At trade fairs, it's crucial that your brand makes a strong impression and stands out from the crowd. Promotional and corporate gifts are the perfect opportunity to do just that. Here are some strategies to help you maximise the effectiveness of these promotional and corporate gifts.

Promotional gifts that encourage interaction

Whether it's a T-shirt with your company logo, a printed ballpoint pen or a silicone wristband, the goal is to choose promotional gifts that encourage interaction. This means using gifts that invite people to connect with your brand in a direct and personal way.

Prepare limited editions and exclusive products

Limited edition promotional gifts or exclusive products can link your brand to something special and unique. It's not only a way to show how much you value your customers, but also a way to stand out in the marketplace.

Harness the power of personalisation

This is an increasingly popular tactic in the marketing world. Using names, logos or the event slogan on your promotional gifts can create a more personal touch and leave a lasting impression. Find out more about personalised corporate gifts in our blog Personalised gifts or how to give with feeling.

Involve your employees

Everyone in your company should be involved in the process of selecting and distributing promotional gifts. This increases the team's sense of belonging, and together you can avoid potential mistakes and ensure that the gifts meet your company's objectives.



Stay true to your brand

It is important that promotional gifts reflect your mission and values. They should act as an extension of your brand, not as a stand-alone presentation. To achieve this, ensure that your gifts reflect the quality, value and character of your business.

Keep in mind that the goal is to improve your visibility and create a strong connection with your target audience. Following these guidelines will undoubtedly take you in the right direction.

How to avoid common mistakes with trade fair promotional gifts

Trade fairs are the ideal opportunity to increase the visibility of your brand. The whole atmosphere of the event itself - from the crowd of potential customers to the presence of competitors - provides an excellent opportunity for promotion. One of the most effective ways to achieve this is certainly through promotional giveaways, which achieve a significant impact on brand visibility at such events. But how to approach them and which products to choose?

Giving promotional and corporate gifts is the lever that allows you to impress your brand in the memory of visitors and to stand out among the many others vying for attention at the fair.

In order for products to be well received and to get the desired results, it is essential to understand certain basic facts about this type of advertising.

  • Follow the guidelines of the fair: Before you start choosing your gifts, check the guidelines of the fair organiser. Many fairs have specific requirements and restrictions on promotional materials.
  • Understand your target group: choose gifts that appeal to your target consumers. Research their interests and habits to design a more effective promotional strategy.
  • Brand impact: the promotional gifts you choose should reflect your brand values and help build and create your brand image at the fair.

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And finally

The strategy for using promotional gifts at a trade fair is multifaceted and requires careful consideration. When done correctly, gift promotion can really improve your brand's visibility and create a lasting impression on visitors.

Therefore, it is essential to ask yourself before choosing specific products and designing a promotional strategy: what do I want to achieve with this promotion? Do you want to increase your brand awareness? Or maybe you are looking for a way to increase interaction with your visitors? Do you want a completely new experience that will really stand out and create a lasting impression?

One of the most effective and common methods to increase your visibility at trade fairs is to use promotional gifts that include your logo or branding.

Fair gifts that are beautiful to look at, and useful, get priority over others. The more useful the gifts are, the more often they will be used, which directly leads to more exposure for your brand.

But an effective trade fair gift is more than just a useful product with your logo on it. It is also an opportunity to communicate your values or even create a more lasting connection with the visitor. It is important to choose a gift that is in line with your values and company objectives.

Promotional materials are key to building customer relationships. Gift recipients remember the moment they received a gift, and this can significantly affect their decision in the future.

One strategy is to use promotional gifts that encourage interaction. For example, interactive games, competitions or even technological gadgets that attract attention and encourage visitors to participate.

Don't always take the safe route and choose the easiest one. It is often innovation that makes the biggest impression. Don't be afraid to take risks. Some of the best trade fair promotions are out of the box.

And last but not least. Your choice of trade fair gifts will depend on your budget, goals and strategic vision. However, it is important to always bear in mind that quality is always more important than quantity.